Marathonpacks is a music criticism blog written by Eric Harvey. He writes a column for Pitchfork titled Silent Party, and also reviews records for them on occasion. Today he made an interesting post about his part in a new method of selling records online.
The record label Asthmatic Kitty has adopted a "post-In Rainbows" record pricing strategy based on Pitchfork's rating system. An album by Granmpall Jookabox just received a 5.4 from Mr. Harvey, and thusly Asthmatic Kitty will sell the album online with a pricetag of $5.40 for 54 hours.
In the past one could have said that a band's financial success would be very influenced by coverage on Pitchfork, but this is taking it way too far. Although the sale price is temporary, it is still abominable. With this marketing plan, Pitchfork's rating defines the value of the artifact for sale. I can't believe the band agreed to this, it's pretty nightmarish.
Showing posts with label Marathonpacks. Show all posts
Showing posts with label Marathonpacks. Show all posts
Monday, December 8, 2008
Listen to Criticism
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